Here are a few marketing ideas from a range of different media to help you reach your potential event audience.
Billboards, Banners, Signage
Having a strong visual presence around town is a great idea if your budget allows for it. You need to consider artwork that will catch people's eye and stick to the basics: what, where, when, price, and maybe a web address.
Get a couple of quotes for signage and installation.
Remember important bylaws such as event signs can be up from 21 days before and event till 2 days after the event.
Council manage some billboard and banner spaces in town for community events. To enquire about availability of these spaces, contact Customer Services.
Send a poster to the Community Halls to put up on their community notice board.
Do you know anyone that has a database you can send your event information to or have them include a bit about your event in their e-communications?
Advertise your event on the bottom of your email signatures with a link to further information on your website or to where people can buy tickets. Encourage other people involved in the event to share the same email signature. If you can, create a branded banner for more impact.
Endless Summer Festival
If your event is happening in the Whangarei District between January and March, you might be able to have it included in the Endless Summer Festival programme. To register your interest email us at firstname.lastname@example.org. Registrations are emailed out are collected between September and November.
Always add your event to Event Finder. It is a free listing and one of the most popular event search websites in the country.
It is also widely used as a link to other website as well. Any event listed on Event Finder is automatically added to the Whangarei.nz.com What's On listing.
Flyers are small leaflets which can be developed and distributed cheaply. You can mass photocopy an event poster and hand them out at the mall or market or after speaking to groups.
Write a letter with the general points about your event to residents surrounding the venue to let them know what's going on. Include the time, date, what's happening, who to contact if they have any issues around sound or rubbish and to encourage them to come to the event.
It is always beneficial to have the neighbours on side and positive word of mouth is something they can provide following a friendly letter from the event organiser.
Create an event branded letterhead for mail outs and correspondence. You could add your event sponsors logos for further exposure.
Write media releases to let people know about your event, when it's happening, when tickets go on sale and points of interest. Send to radio stations and all print media and local papers.
Send out newsletters to your target audience with planning updates and event developments. If a new sponsor comes on board at any time you can use the newsletters to profile them and say what their role is in the event.
A great way to gain a high level of exposure for your event, there are many discount websites to chose from. Feel free to contact the Venues & Events Whangarei team for advice on how to go about setting this up.
Pre event activities
Consider running some pre event activities such as raffles, street theatre and pre event promotion activities. This can help raise money and build hype leading up to the main event.
Create an event poster and get it distributed in as many places as you possibly can. Be sure to include time, date, place, a bit about the event and major sponsors. Brand the poster to your event, make the look and feel of it the same as the style of your event.
There are certain places around town you cannot put posters such as electrical boxes, council street poles, privately owned advertising hoardings and public property.
Use proper poster etiquette by being considerate to posters that are already up never covering any that haven't happened yet.
Consider including a QR code (Quick Response code) on your posters and other advertising linking smartphone users straight to your website or Facebook page.
The Whangarei Leader is distributed across Whangarei every Tuesday. To list your event for free email the details with date, time and place to email@example.com.
To enquire about advertising in the Whangarei Leader email firstname.lastname@example.org.
The Whangarei Report is distributed across Whangarei every Thursday. To list your event for free, email the details with date, time and place to email@example.com.
To enquire about advertising in the Whangarei Report or the Northern Advocate (APN) email Hayley.Copsey@northernadvocate.co.nz.
Media Works stations include More FM, The Rock, The Edge, Mai FM, The Sound, LiveSport and Radio Live.
To have your event included in Media Works community events notices email the details with date, time and place to firstname.lastname@example.org.
To enquire about advertising email email@example.com.
The Radio Network
The Radio Network stations include Newstalk ZB, ZM, Classic Hits, Radio Sport, Radio Hauraki, Coast and Flava.
To have your event included in the community events notices email the details with date, time and place to firstname.lastname@example.org.
To enquire about advertising email email@example.com.
Contact local schools to ask if your event can be included in their newsletter or if they can put a poster up in their reception area. If you can, send some complimentary tickets to the schools to give away as prizes.
Consider the appropriateness of the event first. A family friendly event might be fine but not a concert aimed at an older demographic.
Make a Facebook page for your event and put as many updates and inforamation on it as possible. Encourage user interactions. If there are any media releases or exciting news about your event try and put it on Facebook first to reward fans and gain more users. You can add all the ticketing information and maps telling people how to get to your event. 'Like' other similar pages and keep an eye on what's happening with other similar events.
Create a Twitter account especially if this suits your target market and post regular comments.
Social media is great for getting urgent information out such as postponements or cancellations or sudden changes to your event and is a good way to interact with the people coming to your event.
Speak to groups
Make appointments to go and speak to community groups such as churches, school groups, neighbourhood networks, business groups and sports clubs. Let them know about ways in which they may be able to help at your event. Leave behind flyers with contact details for further information.
All public events that take place at Toll Stadium or Forum North are listed in our free What's On guide printed bi-monthly and listed in the What's On page of our website. You can also buy the front, middle or back page for extra advertising.
Advertising your event on line is crucial in today's world. If we want to find out what's happening, we search online.
If you don't have your own website or cannot make an event web page where you can house all your event information, make sure you use other event search websites. Add your website to all marketing information.